Customers are more complex than ever, classic demographics have become less useful for purposes of defining customer groups – in every business.  The heart of the word customer is “custom.”  Companies who understand this will be the ones who will have an easier time building a value proposition around what customers really want – and will want in the future.

Customer centricity isn’t just a word change – it represents a fundamental change in the way in which customers act, react and interact with their suppliers.  Centricity is fully aligned with the societal shift from compliance or cooperation to collaboration.

Talk to us about simplifying the complexities of embedding into your brand the whole notion of centricity and collaboration – we dub these as the 2 “Cs” of sustainable relevance.

Custom Solution Samples

For Horizon Utilities (now Alectra Utilities), we developed a multi-year program for all employees – “top line and front-line” – for creating higher levels of customer awareness.

For RasGas (Qatar), we developed an extensive multi-year, multi-faceted leadership development program that received rave reviews from participants.

For Town of Richmond Hill, we developed a customized executive leadership development program.

For PUC Sault Ste Marie, we developed a program for all front-line employees, “C.A.R.E. (Customers Are Really Everything). This 1/2-day program was designed to establish a base-line of knowledge for all levels of the organization. Audience response was excellent.

For the Ontario Electrical League, we developed and delivered a customized keynote at their 95th anniversary conference titled: “Further. Faster. Improved & Different”.

For McMaster University’s DeGroote School of Business, we developed a public leadership development program titled: “V.I.P. Leadership” (Value-enhance, Improvement-specialist, People-developer).

For Alectra Utilities, we conducted extensive research of their residential, small commercial and large commercial customer base.

For Ontario Municipal Administrators Association (we developed an impactful segment for their semi-annual conference using our propriety model called “A.I.M.” (Applied Insights Method). The purpose of A.I.M. is to actively engage the audience in extracting “insights” from the presentations.  This was the highest rated segment of the conference and feedback was excellent.

For the City of Calgary, we developed and delivered a highly engaging 2-day offsite of their top 50 leaders with the express purpose of helping them generate a stronger picture of future success.

Talk to us today about how we can help you create more value for customers, employees, stakeholders and society at large:

• e-mail us info@simulcorp.com
• telephone us at +1 905-895-7900